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Hindustan Unilever Limited Appoints Shopm as its preferred partner for branding and activation services (3)

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shopm,a brand of platypus communications” main goal as a preferred partner to HUL is to develop and to produce high quality branding and activations solution against a fair price.

shopm will concentrate itself on developing differentiated platforms to engage shopper in-store. The mandate will start with managing the personal care category at leading MT chain of stores followed by activation of MAGNUM ice cream brand in GT in select cities.

Expressing joy at the appointment team shopm will under take week long market study to understand current best practices by HUL and key trends in the competing categories.The portfolio in personal category to include huggies, skin care, oral and personal wash in phase I, and phase to will include hair, deo and KCL-


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