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ShopM flags off Kohinoor “Fly to Bangkok” campaign

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ShopM will activate the brand through multiple touch points in the leading retail stores.Kohinoor Specialty Foods India (KSF), is a 85: 15 JV between $3.3 billion McCormick, headquartered in USA, a global leader in manufacturing, marketing & distribution of spices, seasonings, specialty foods & flavors and Kohinoor Foods, a Basmati rice company.

Kohinoor Speciality Foods has roped in ShopM as its retail media, branding and activation agency following a multi-agency pitch. As part of the mandate, the account will be handled out of the agency’s Delhi office wherein ShopM will provide 360 degree shopper marketing solutions to Kohinoor Speciality Foods.

Commenting on the win, vice president ShopM, Manish Gunthey,head of acti-vision division, said at the launch “the launch has already created a buzz amongst the shoppers and we hope to keep it that way for some time to come” So next time you are tempted to eat hyrabadi biryani, its quite possible that we may have influenced that decision

McCormick's key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.

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